For Agencies
For Home Care Agencies
An invitation to grow your agency with Casiva
Who We Are
Who is Casiva?
Think of Casiva as the invisible operating engine behind your agency.
Casiva is a comprehensive back-office, workforce and business intelligence platform built for home care. We bring together specialized companies, services, technology, data and AI capabilities to help agencies operate more effectively and grow profitably.
Our core businesses bring established customer relationships and operating experience to the platform. Affiliate Partners add complementary expertise, extending the services we deliver together.
The network spans financial management, billing and revenue cycle management, recruiting and workforce support, HR and payroll, licensing and compliance, digital marketing, and business intelligence.
Who It Serves
Who is Casiva built for?
Casiva is built for home care agency owners and operators, including:
- Both new and existing franchisees and independent home care agencies
- Home care franchisors
- New agencies preparing to open
- Corporate brands operating across multi-state networks
- Private equity sponsors and multi-location operators building scalable home care platforms
Casiva is especially valuable for agencies that want to grow without building a large internal back office or managing the chaos of many uncoordinated service suppliers.
For franchisors and larger operators, Casiva provides a scalable way to access sophisticated back-office, workforce, marketing, recruiting, and intelligence capabilities without having to build each capability internally.
The Difference
What makes Casiva different?
Most vendors solve one problem.
Casiva is designed to support multiple critical components of the operating infrastructure of a home care agency.
Rather than simply aggregating vendors, Casiva brings together specialized operating expertise, coordinated services, data, technology, and AI within a common platform built specifically for home care.
Our differentiation is not simply the number of services we provide. It is the combination of decades of industry experience, specialized operating companies, coordinated service delivery, and an intelligence layer designed to connect the information generated across those services.
The long-term advantage is the ability to reduce complexity while giving home care operators better information, better resources, and a trusted partner to help them determine what actually works.
The Moment
Why now?
Running a home care agency has become increasingly complex.
Agency owners juggle caregivers, clients, payroll, billing, compliance, recruiting, technology, vendors, marketing, and more.
With growth, many agencies see their administrative overhead eat into profits, or they hire a fragmented patchwork of specialized service suppliers to fill gaps.
Vendor fatigue distracts from business growth. Managing multiple vendors takes time and attention. At the same time, critical business information often sits in separate systems, making it difficult for owners to understand what is happening across their agency and make timely decisions - thus slowing growth and scale.
Casiva brings these functions together through a platform of specialized operating companies and industry experts. Casiva's intelligence layer is designed to increasingly connect information across these services and relevant agency systems to provide timely reporting, business insights, benchmarking, and practical recommendations.
Experience
Why should I trust Casiva?
Casiva was built for home care by people who know home care.
Our team brings decades of experience serving and operating within the home care industry. We have worked as home care operators, franchise system executives, preferred vendor partners, business process outsourcing suppliers, and strategic advisors to agency owners and franchise systems.
That experience matters.
Home care operators today are being presented with an overwhelming number of new technologies, AI tools, software platforms, outsourcing solutions, and specialized vendors—all promising to transform their businesses. Evaluating those options can become a job in itself.
Casiva helps cut through that noise.
We understand how a home care agency actually operates, where owners struggle, what franchisors need to support healthy systems, and what private equity sponsors need to build scalable and financially disciplined platforms. That experience allows us to evaluate new solutions based on practical business value—not simply because they are the newest technology or the latest industry trend.
Our role is to help home care operators, franchisors, and private equity sponsors separate meaningful innovation from the shiny objects being pitched to the industry.
Casiva brings together proven operating expertise with bookkeeping, revenue cycle management, managed digital recruiting, managed digital marketing, workforce services, compliance, technology, data, and AI in one coordinated ecosystem.
At a time when the home care industry is becoming increasingly complex, Casiva provides a single source of clarity for business process outsourcing.
We are not trying to sell agencies another point solution. We are building the one-stop operating partner home care has been missing.
Questions
Frequently Asked Questions
What Casiva is
Is Casiva a home care agency?
No. Casiva works behind the scenes to support home care agencies.
We do not compete with agencies for clients or caregivers. Our role is to provide the infrastructure, expertise, and intelligence that help agencies operate more effectively.
Is Casiva a franchise?
No. We are not a franchisor. We support franchisors, franchisees, and independent agencies.
Casiva operates where most franchise systems don't. We supply back-office and staffing solutions through a flexible ecosystem that can complement the services and support already provided by a franchise system. Each agency can select the Casiva capabilities that best fit its needs.
What services does the Casiva network provide?
Casiva is built around several core areas of agency operations:
- Bookkeeping and Financial Management
- Billing and Revenue Cycle Management
- Staffing, Onboarding, Scheduling Support, and Retention
- HR, Payroll, Benefits, and Workers' Compensation
- Licensing and Compliance
- Managed Digital Marketing
- Data Analytics, Reporting, and Business Intelligence
Additional capabilities may soon include:
- State and Payor Survey preparation
- Medicare accreditation support
- Intake support
- Training and professional development
- Group purchasing
- Customer support
- After hours live call support
- New agency launch support
- Performance group benchmarking
- Website production and management
- Online reputation management
- Provider enrollment
- Sales tools and support
A coordinated suite of solutions
Casiva brings first-class specialists together within a coordinated suite of services with comprehensive analytics and reporting. This is not an open-vendor marketplace free-for-all. For franchised and independent agency owners, our aim is a consistently higher standard of service at a fair price, with simpler access, clearer reporting, and unified billing and customer support.
Agencies choose only the services they need now, while knowing they have expanded options as need arises.
How Casiva works with your agency
Do I have to use every Casiva service?
No. We offer a menu of services that allows you to select the capabilities that make sense for your agency. You can start with one service and add additional capabilities as your needs evolve.
Why use Casiva instead of multiple vendors?
The primary advantage is coordination.
Many agencies use separate companies for payroll, recruiting, billing, compliance, benefits, marketing, and technology. Each vendor has its own systems, contracts, and processes.
Casiva is designed to bring more of these functions into a coordinated operating platform, creating fewer handoffs, more consistent processes, better visibility, and less vendor-management burden for agency owners.
As Casiva's intelligence capabilities expand, information from participating Casiva services and relevant agency systems can increasingly be brought together to provide a more complete view of agency performance.
Will Casiva replace my EHR or CRM software?
No. Casiva does not replace your EHR software, such as WellSky, Homecare Homebase, HHAeXchange, or other core agency systems. In fact, we integrate with them.
Casiva is not simply another software application. Casiva combines people, services, technology, data, and AI to support important back-office and workforce functions such as bookkeeping, revenue cycle management, recruiting, digital marketing, payroll, HR, and compliance.
Casiva is designed to complement the systems you already use while creating an intelligence layer that helps turn information from across your business into useful insights and better business decisions.
What role does AI play in Casiva?
AI is built into Casiva to make work faster, simpler, and more accurate.
However, Casiva's value is not simply that it uses AI. AI is applied to industry-specific workflows, operating expertise, data, and business processes to automate administrative work, identify trends, surface opportunities, and provide practical recommendations.
Casiva also gives agencies access to useful AI capabilities without requiring owners to evaluate, implement, and manage dozens of individual AI tools themselves.
The goal is practical: reduce administrative effort, improve decision-making, and deliver better business outcomes.
Will I have better reporting?
That is a core objective of the Casiva platform.
Casiva is designed to provide increasingly comprehensive visibility into:
- Financial performance
- Recruiting and staffing
- Caregiver activity
- Billing and collections
- Operational performance
- Marketing and lead-generation performance
Rather than requiring agency owners to gather information from multiple systems and vendors, Casiva's intelligence layer is designed to bring relevant information together and convert it into understandable, actionable business insight.
The goal is less time gathering data and more time using it to grow your agency.
What Casiva does for your business
How does Casiva help with caregivers?
Casiva can support the caregiver lifecycle through services such as:
- Managed digital recruiting
- Hiring support
- Onboarding
- Scheduling
- Compliance
- Payroll
- Benefits
- Workers' compensation
- Training
- Retention
- Communication tools
The goal is to help agencies attract, support, and retain great caregivers while reducing the administrative workload placed on internal teams.
How does Casiva help me grow?
Casiva removes operational distractions from agency owners so they can devote more time and attention to the priorities that drive business growth:
- Caregiver Development
- Marketing & Sales
- Community Relations
- Client Care
- Family and Advocate Communications
- Real-time data-driven insights for better decision making
Casiva can also directly support growth through managed digital marketing and managed digital recruiting, helping agencies build both sides of the home care growth equation: more clients and more caregivers.
In addition, Casiva helps owners understand the operational and financial drivers behind growth so they can make better decisions about pricing, staffing, recruiting, margins, marketing investment, and expansion.
Can Casiva help lower costs?
Yes. Casiva can reduce the need for multiple vendors and duplicative processes.
Group purchasing and scale may also create savings.
Just as important, Casiva can help agencies reduce the hidden cost of administrative complexity—the management time, duplicated work, disconnected processes, and lack of visibility created by fragmented vendors and systems.
For many agencies, time savings for owners and staff may be one of the most significant benefits. More time for investing in growth.
Does Casiva replace my employees?
No. Casiva is designed to augment your team and allow employees to focus their time on the work where they create the greatest value: client care, caregiver experience, customer relationships, and profitable agency growth.
Casiva supports your team and reduces workload. In some cases, it automates, centralizes, or outsources manual administrative work. In others, it helps employees work more efficiently.
Each agency determines the appropriate balance between its internal team and outsourced Casiva services.
Does Casiva tell me how to run my agency?
No. Casiva provides tools, services, data, and support, business intelligence, and practical recommendations to help you run your business more profitably.
Agency owners remain in control of their businesses and their decisions. Casiva's role is to provide better infrastructure, experienced guidance, and better information to support those decisions.
How does Casiva help with compliance?
Casiva provides compliance support with:
- Licensing
- Accreditation
- Surveys
- Quality assurance
- Policies
- Audit preparation
The goal is to reduce risk and administrative burden while helping agencies maintain disciplined, repeatable compliance processes.
How does Casiva help a new agency?
Casiva supports new agencies with services such as:
- Licensing Assistance
- Compliance
- Payroll
- Recruiting, Onboarding & Retention
- Caregiver Training
- Billing and Revenue Cycle Management
- Bookkeeping
- Managed Digital Marketing
This allows new owners to access experienced back-office resources without having to build every function internally before opening their doors.
Franchisors and the wider network
How does Casiva help franchisors?
Casiva gives franchise systems access to scalable back-office, workforce, marketing, recruiting, and intelligence capabilities that can strengthen franchisee performance without requiring the franchisor to build every capability internally.
Casiva is designed to complement, not replace, the relationship between a franchisor and its franchisees.
Benefits include:
- Improved visibility into franchisee performance
- Improved franchisee economics and long-term system health
- A coordinated ecosystem of specialized service suppliers
- Better data and visibility
- More consistent operating practices
- Easier scaling
- Access to capabilities that may be difficult or expensive to develop internally
- A trusted resource to evaluate emerging technology, AI, outsourcing, and vendor solutions
Does every franchise location have to use Casiva?
No. Different franchisors recommend Casiva and its operating companies and services in different ways.
Casiva can support one, some, or all locations depending on the franchise system's model and the needs of individual franchisees. It's up to each franchisor.
What is the Casiva alliance of companies?
Casiva is bringing together specialized service suppliers to home care agencies, all with deep expertise, experienced teams, established customer relationships, and proven operating models.
The objective is not to eliminate what makes those companies successful. Instead, Casiva provides a broader platform that allows those businesses to retain their expertise while gaining access to additional capabilities, shared technology, data, and resources.
Customers receive the specialized service and relationships they value while gaining access to an expanding Casiva ecosystem.
Will I have one place for support?
Casiva's goal is to create a coordinated customer experience that significantly reduces the number of vendors, contacts, and handoffs an agency owner has to manage.
As the platform expands, Casiva will continue integrating support across its operating companies so customers can navigate services more easily and receive coordinated assistance.
Can I keep my current vendors?
Yes. You choose what services you want to use.
Casiva is designed to work alongside the core technology and service suppliers an agency may already use. The depth of data integration and reporting available will depend on the systems involved, the services selected, and the ability to securely access relevant information.
Over time, Casiva's objective is to create an increasingly comprehensive intelligence layer across both Casiva-provided services and relevant third-party agency systems.